In case you missed our phenomenal final presentation…
By Maya Yehiav, Partner Liaison, MIT-IDM
In case you missed our final presentation on Wednesday, May 11, I am happy to share an overview of the Integrated Design & Management (IDM) core class final presentations. In this unique class, called Integrated Design Lab II (IDL II), IDM students learn about the process of integrated design for the development of products, services, and businesses.
Starting with an opportunity statement regarding a problem or a challenge that needs to be addressed, the students proceed through each stage of the product development process, while integrating design, business, and engineering.
The team selection process
At the beginning of the spring semester, each student and sponsor company present select opportunities. Each project proposal must pass the “DFV” test for desirability, feasibility, and viability. The students then vote on the challenge they most want to work on. Based on the results, teams are formed with an equal balance of engineers, designers, and business students.
This year’s team selection process resulted in five different projects, three of which were sponsored by Camper Shoes, Sonos, and a “big entertainment company!”
The five teams of IDL II 2016:
The Swift Travel team redefined the carry-on luggage experience.
The challenge/opportunity: Improve the experience of traveling with a carry-on and devise a storage solution when it’s not in use.
The solution: After going through the process of market analysis, interviews, observational research, personas, and competition, the Swift Travel team came up with the brilliant solution of a modular carry-on. Not only is it extremely easy to carry through security, but travelers also can fold it flat and save dramatically on storage space!
The DoM team created a product that enriches the emotional experience of controlling media at home.
The challenge/opportunity: Connect smart home devices on an emotional level.
The solution: The DoM team came up with a smart and good-looking device that is fed data from smart wearable devices (Fitbit, iWatch, etc.). It analyzes the user’s current mood and feeds back data to a smart home device (e.g., Sonos speakers), enabling users to listen to the music that matches their emotional state. The DoM not only is soothing with its beautiful design and appropriate mood music, but also has lighting features to match the full emotional analysis and improve the user’s overall lifestyle.
The Camper Earth team created a design-driven material innovation to produce a zero-waste system for handmade, sustainable leather shoes.
The challenge/opportunity: Develop a creative/unexpected new business process that is consistent with the brand, doesn’t change the shoes themselves, is implementable in the short term, leads to new sales, and reduces Camper Shoes’ carbon footprint and costs.
The solution: The Camper Earth team has found an incredible solution for improving the production process by reusing and upscaling the production waste! They not only reduced the CO2 emission and energy consumption, but also created the most beautiful surface out of it!
The DRIFT team created an application that processes internet media consumption in order to allow for a healthier browsing experience.
The challenge/opportunity: Improve user focus and productivity while surfing the web.
The solution: The DRIFT team came up with a revolutionary idea, in which a web-based application can monitor web-surfing behavior and provide a smart guideline to help users stay in focus and increase their productivity.
The Alexandria team developed an emergency information/alert system for hard-of-hearing and deaf vacationers.
The challenge/opportunity: Improve the safety of deaf vacationers on a cruise line, while preserving the fun, stress-free vacation atmosphere.
The solution: The Alexandria team developed an emergency cross-platform broadcast system that communicates rich information with in-room devices. The system can immediately improve the safety of hard-of-hearing and deaf vacationers by communicating and alerting the cruise ships with text and graphics.
Each team not only came up with a state-of-the-art product or solution, but also revealed the process itself during the presentation, which was even more impressive! They went through the development process from start to finish, while integrating the design aspect at each step along the way.
We would like to thank everyone who joined us in the final presentation event—the judges, mentors, sponsors, faculty, and, most important, the amazing group of students in the IDM program. We hope you enjoyed the challenge!