Our Philosophy

Too often, the disciplines of engineering, design, and business are disconnected, leading to disappointing results—and unrealized potential—in the creation and marketing of new products. By bringing together faculty and students from diverse backgrounds, the IDM program creates the conditions for a balanced, holistic approach to innovation. We believe that such an integrated approach leads to empathy, clarity, and, in the end, technically and financially sound products that truly serve the customer—and society.